Tinder Opens a "SwipeMart" in Tokyo
With a Tinder version of the Famichiki.
Tider has just released news of its marketing push in Japan with a “SwipeMart” in Tokyo. Taking inspiration from the classic Family Mart chain of convenience stores, the SwipeMart gives all Tinder app users access to free merch like Tinder-branded coffee, chips, shirts, underwear, socks, and their very own version of Famichiki.
In promoting its app and its possibilities for spontaneous romance and love, the SwipeMart also has an area to take photos for users’ profiles and they have also released an artistic promo video promoting the convenience store concept. Check out the launch below.
In other pop-up news, Clarks Originals’ first concept store opens in Tokyo.
