Streetsnaps: Rema

Nigeria’s Afrobeats sensation discusses how he stands out in his craft.

Fashion 
4,547 Hypes 0 Comments

Rema has the Afrobeats world wrapped around his finger. At just 22 years old, the Nigerian superstar has already racked up millions of streams, co-signs from Drake, Skepta, Rihanna and Barack Obama, a repertoire of viral hits like “Calm Down” and “Dumebi” and a growing reputation that stretches across the pond.

With such accolades, the Benin City native knows how to stand out. “Rarely do I dress according to the event,” he proudly asserts. “If you tell me it’s an all-white event, I’ll wear black.” Working in tandem with his stylist Collins Ukpe, also known as Bumpay, Rema’s ensemble for the day consists of an Acne Studios crewneck, stone wash vintage pants, an Arc’teryx beanie and the adidas x Bad Bunny Forum Buckle Low in its “The First Café” colorway. On his wrist is a bustdown Cartier watch with VVS diamonds for added flair.

Rema shines with his attention to detail. Focusing on actual pieces themselves supersedes any brand or label name for him. Recalling his main inspirations, the young ascendant sang high praises for the late Virgil Abloh, wistfully sharing that “it just hit differently ever since he reached out and said ‘I rock with your stuff. I want to remix a song of yours.’” Rema found himself “more inclined to what [Abloh] did” and the way he touched everything that had to do with life. “It’s beyond clothes,” he says fondly.

Such a sentiment is meticulously channeled in Rema’s craft. With many breakout tracks and EPs already up his sleeve, most would find it hard to believe that his latest release from this year, Rave & Roses, was his official debut album.

“It’s been an amazing journey,” he admits, “especially now that I understand how to treat a project.” Tinges of Afropop, amapiano, dembow, reggaeton, and Bollywood underscores are seamlessly woven into the album’s electrifying sounds, making for a promising and remarkable feat. “This is just the beginning of how I’m going to take care of my art,” he mentions. “It’s one that I’m going to stretch for as long as possible so I can keep sharing other perspectives of my creativity.”

At the same time, Rema is a strong pioneer of his self-proclaimed genre “Afrorave.” Radiating that through Rave & Roses as his first major piece was just the beginning. When asked what kind of energy that represents, he states with pride: “50% freedom and 50% rebellion.” Shedding any rules, expectations, or general patterns of how music should come together was a mindset he lived by, while also ensuring there was a “conscious effort to bring the rave community together.”

It’s difficult to downplay Rema’s influence as fans continue to clamor for a slice of him. While he pushes his agenda to greater heights, he firmly believes that everyone, from Benin City to the rest of the world, will slowly catch on.

“I’m glad I stayed true to myself and stayed confident in standing my ground. Now, I’m a solid statue. No one can say they can’t see what I’m doing or the impact I’m making in the African music movement.”


Read Full Article

What to Read Next

Streetsnaps: thuy
Fashion

Streetsnaps: thuy

The Bay Area pop queen talks exuding confidence and breaking barriers.

Streetsnaps: Spinall
Fashion 

Streetsnaps: Spinall

Going for a spin with one of Africa’s most celebrated DJs and producers.

Streetsnaps: Femi Koleoso
Fashion 

Streetsnaps: Femi Koleoso

The drummer behind Gorillaz and Ezra Collective touches upon what keeps him going.


Streetsnaps: AJ Tracey
Fashion 

Streetsnaps: AJ Tracey

The west London rapper speaks on the rise of drill, picking beats, and more while visiting Seoul with Tottenham Hotspur.

HODINKEE x Bamford London x Peanuts "Beagle Scout" GMT Limited Edition
Watches

HODINKEE x Bamford London x Peanuts "Beagle Scout" GMT Limited Edition

Just 250 pieces available.

Air Jordan 4 "Black Canvas" Leads This Week's Best Footwear Drops
Footwear 

Air Jordan 4 "Black Canvas" Leads This Week's Best Footwear Drops

Patta’s New Balance 990v3, the Nike LeBron 20 “Time Machine” and more are also on the way.

BOTTER SS23 Was an Homage to Mother Earth
Fashion

BOTTER SS23 Was an Homage to Mother Earth

Keeping oceanic references at the fore.

Artisans de Geneve World Traveler Transforms Rolex GMT-Master II
Watches

Artisans de Geneve World Traveler Transforms Rolex GMT-Master II

With skeletonized movement, reworked case and custom ceramic bezel.

Remembering Gary Warnett
Fashion 

Remembering Gary Warnett

Five years ago today the sneaker industry veteran died suddenly. He was 39.


Wax London’s FW22 Collection Explores Its Love for Layers
Fashion 

Wax London’s FW22 Collection Explores Its Love for Layers

Featuring a newly-introduced “Cozi” duo crafted from an Italian wool blend and jacquard fabric.

"Orange Snakeskin" Hits the adidas Rivalry Low Just in Time for Halloween
Footwear

"Orange Snakeskin" Hits the adidas Rivalry Low Just in Time for Halloween

Arriving in the coming weeks.

Vaquera SS23 Oozes with Rebellion
Fashion

Vaquera SS23 Oozes with Rebellion

Storming the halls of Dover Street Market’s Parisian boutique.

Supreme Fall 2022 Tees
Fashion 

Supreme Fall 2022 Tees

Featuring a collaboration with IRAK.

Ye Previews New Songs Recorded With James Blake
Music

Ye Previews New Songs Recorded With James Blake

At the Burberry after party in London.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.