Known for its extravagant and often whimsical approach to designing men’s and women’s ready-to-wear, LOEWE has been at the forefront of European luxury and craftsmanship for over 100 years.
Under the watchful eye of Jonathan Anderson, the brand has seen a resurgence in popularity, and as LVMH’s oldest fashion house, the stakes are high to keep the brand’s legacy alive. Since his appointment in 2013, Anderson has injected new life into LOEWE through quirky silhouettes drenched in surrealist codes that keep spectators in awe.
For Spring/Summer 2023, he continues to deliver a humorous viewpoint on design, diving into a bouquet of florals that blossomed center-stage alongside animated ensembles pulled from ’90s video games.
Contrary to its Fall/Winter 2022 runway presentation of automobile-shaped garments, puffed leather jackets, molded wool and leather shift dresses, and drawstring sack boots, SS23 saw Anderson opt for a fragile approach while staying true to his fantastical notions.
Anthuriums were Anderson’s flower of choice this season, setting on display a jumbo-sized rendition as the focal point of his Paris Fashion Week showcase. Sombre violins set a delicate mood, swiftly making a mellow transition and allowing the clattering sounds of heels to fill the air with an eerie spirit.
Models made their way around the runway sporting exaggerated-hip dresses frozen like ice, and others saw their upper halves replaced with waxy Anthurium petals molded into reality. Handpainted florals decorated glossy garments reminiscent of DIY ceramics, while leaves clung to footwear taken straight from the jungle.
Pixelated hoodies, tees and trousers were pulled from a digital 8-bit universe, while autumnal layering was magnified through sculpted garments that took on a life of their own, alongside dual-toned leather coats enhanced with exaggerated sleeves that dangled against the shimmering floor.
Take a look at the SS23 collection from LOEWE above, and find more Paris Fashion Week SS23 content across Hypebeast.
Elsewhere, Rick Owens SS23 “EDFU” saw a master at work.