KSUBI Celebrates Its 23rd Anniversary With a Limited-Edition Capsule and Huge Advertising Campaign

Titling the new drop ‘KSUBI 23.’

Fashion
8.1K 0 Comments

KSUBI’s presence in the global streetwear market has been undeniable, and since 1999 the brand has become recognizable for its unique approach to denim. To celebrate its 23rd anniversary, the brand is launching a limited-edition capsule and a huge advertising campaign – titling the new drop ‘KSUBI 23.’

Having a history of collaborating with big names such as Travis Scott, and being lauded by celebrities including A$AP Rocky, the brand has turned its lens to the next wave of up-and-coming artists and influencers to represent the basis of its past 23 years in business.

‘KSUBI 23’ is a collectible 15-piece capsule that comprises gold embroidery, gold hardware and gold detail across the collection, including waxed denim, cotton jerseys, hoodies, T-shirts, track pants and more. Collection colorways include primary tones such as white, red and black, and gold being introduced as an enhancement on the label’s “Royalty, Heroism and The Streets” font slogan – for the first time.

On the campaign side, the brand has enlisted cutting-edge talent including Slumpy Kev, Dyson Daniels, Jess B, Shay Sandiford, 27Delly, Skaiwater, Yazmine Rosario, Polo Perks and more, to round out a cast of 23 movers and shakers.

Speaking on their involvement with the brand campaign, Skaiwater, Yazmine Rosario and Polo Perks shared their thoughts. Perks says: “I first became hip to the brand in 2017, and been in love since. Honestly, I don’t see myself ever not wearing my Ksubi’s. There’s no limitation to the brand, it’s bigger than denim – it’s art, it’s detail, it’s our everyday necessity.”

“I heard Uzi namedrop Ksubi in a song, maybe 2016. I’ve been a fan of Ksubi since before I started music. Getting to work with them is a mindf**k,” adds Skaiwater. While Rosario says: “Working with a brand that has created a positive impact on my generation, also, wearing jeans my family couldn’t afford growing up inspires me to not give up on my goals. Most rap shows I would DJ at, someone inside always had a pair.”

Further emphasizing the talent’s input, CEO Craig King shares: “Ksubi has been blessed to have had some many incredible creatives contribute to the brand over the past 23 years. Ksubi 23 is a great moment to reflect on the past, but salute the next generation of creatives. We have assembled a diverse group of special talents whom we feel will be shaping the next 23 years.”

KSUBI’s new ‘23’ capsule will become globally available on September 6, on the brand’s website and at its standalone retail stores throughout the US. More information on the campaign’s cast can be found on the KSUBI lookbook page.

In case you missed it, YSL Beauté announced Lil Nas X as its new brand ambassador.

Read Full Article

What to Read Next

Breitling Celebrates NFL's 104th Anniversary with Special Limited-Edition Collection
Watches

Breitling Celebrates NFL's 104th Anniversary with Special Limited-Edition Collection

Featuring 32 models, each dedicated to a different team.

EDIFICE and Levi's Team Up for Limited-Edition Denim Capsule
Fashion

EDIFICE and Levi's Team Up for Limited-Edition Denim Capsule

Including a Type 1 Trucker Jacket and BIG E 501 jeans in a black

PaperBoy Paris Teams Up With Bangkok's Carnival for Limited-Edition Capsule
Fashion

PaperBoy Paris Teams Up With Bangkok's Carnival for Limited-Edition Capsule

Featuring regionally-inspired items like a pair of Muay Thai shorts and more.


CASETiFY Celebrates 25 Years of ‘One Piece' Anime With Special Limited-Edition Collection
Tech & Gadgets

CASETiFY Celebrates 25 Years of ‘One Piece' Anime With Special Limited-Edition Collection

Spotlighting classic imagery and motifs from the anime.

Take a Look Inside Kevin Hart's Plant-Based Quick Service Restaurant, Hart House
Food & Beverage

Take a Look Inside Kevin Hart's Plant-Based Quick Service Restaurant, Hart House

Serving crave-able, affordable, and sustainable fast food alternatives.

Babyface Ray and Digga D Team Up for New Track “Goofies”
Music

Babyface Ray and Digga D Team Up for New Track “Goofies”

Melding bits of UK grime, drill and US hip-hop into one song.

Overstocked Designer Items Find a New Home With Scarce, The Mystery Box
Fashion

Overstocked Designer Items Find a New Home With Scarce, The Mystery Box

A luxury subscription service.

Nissin’s Cup Noodle Introduces New “Seapoodle” Flavor
Food & Beverage

Nissin’s Cup Noodle Introduces New “Seapoodle” Flavor

Made without the use of any dogs, as one of four new flavor mashups.

Twitter Reacts to Serena Williams' Final Match and Retirement
Sports

Twitter Reacts to Serena Williams' Final Match and Retirement

Stars like LeBron James and Tiger Woods congratulate the GOAT.


Official Look at the Nike Air Max 90 Gore-Tex "Cargo Khaki"
Footwear

Official Look at the Nike Air Max 90 Gore-Tex "Cargo Khaki"

Ready for harsher conditions with weather-ready construction.

Evander Holyfield's Gloves From Infamous Ear-Biting Fight With Mike Tyson Are up for Auction
Sports

Evander Holyfield's Gloves From Infamous Ear-Biting Fight With Mike Tyson Are up for Auction

A chance to own a piece of boxing history.

DJ Khaled Explains How His Relationship With JAY-Z Helped Secure Collaboration on 'God Did'
Music

DJ Khaled Explains How His Relationship With JAY-Z Helped Secure Collaboration on 'God Did'

Speaking on how he first built his relationship with Hov.

Marvel Releases New Deleted Scene From 'Thor: Love and Thunder'
Entertainment

Marvel Releases New Deleted Scene From 'Thor: Love and Thunder'

Revealing what Zeus’ and Thor’s dynamic could have been.

Ye Drags adidas, Promising To Bring the Wrath
Footwear

Ye Drags adidas, Promising To Bring the Wrath

Warning he has been “playing nice” up until now while calling out adidas GM Daniel Cherry.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.