Ye to Stop Working With Corporate Partners After His adidas and GAP Contracts Expire

The multi-hyphenate plans to branch out and go solo with his creative ventures.

Footwear
100,519 Hypes 42 Comments

After going on a streak of publicly denouncing his two biggest brand partners in adidas and GAP, Ye appears to have found a solution to his creative roadblocks — going solo. In an exclusive interview with Bloomberg, the talented artist, designer, creative and everything in between confirmed that after his current contracts with the aforementioned companies run dry, he plans to take his product-related endeavors into his own hands.

“It’s time for me to go it alone,” Ye told Bloomberg. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.” Ye is still under contract with adidas through 2026 and GAP until 2030, which is still a sizable amount of time for each party to maximize their time working together, and you can certainly expect to see a plethora of YEEZY sneakers and GAP apparel collections roll out to the public.

Elsewhere in the interview, the Chicago native also confirmed that he plans to erect Donda campuses across the US which will host schools, farms, shopping and dorms. It will be hub for YEEZY-designed products unique to the imprint’s physical retail stores and online shops. YEEZY SUPPLY — his current e-commerce platform — will also continue to remain operating.

For other news, Ye recently teased the release of YR 3022 YZYGAP SHDZ.

Read Full Article

What to Read Next

adidas Tolerated Ye's Misconduct for Almost a Decade, According to 'New York Times' Investigation
Fashion

adidas Tolerated Ye's Misconduct for Almost a Decade, According to 'New York Times' Investigation

The German sportswear company held onto its highly-lucrative YEEZY partnership with the artist, despite his consistently antisemitic and hateful behaviors.

Gap Collaborates with Greater China Brand Partner Caelan to Introduce New Fall Collection
Fashion 

Gap Collaborates with Greater China Brand Partner Caelan to Introduce New Fall Collection

Presented by Gap
Classic apparel brand Gap has partnered with Greater China’s Caelan to bring forth new Fall staples.

Ye and Kid Cudi Appear to End Feud at 'Vultures' Listening Event
Music

Ye and Kid Cudi Appear to End Feud at 'Vultures' Listening Event

Cudi is now expected to appear on Ye and Ty Dolla $ign’s upcoming joint album.


Ye and Ty Dolla $ign to Hold Multi-Stadium Listening Event for Collab Album
Music

Ye and Ty Dolla $ign to Hold Multi-Stadium Listening Event for Collab Album

Hinting at the upcoming release of their joint project.

Depop Collaborators: Makayla Wray Brings Her Inventive Artistry to the Streets of New York City
Fashion 

Depop Collaborators: Makayla Wray Brings Her Inventive Artistry to the Streets of New York City

Presented by Depop
Through a one-day workshop, the designer and artist calls upon the NYC community to rethink their approach to fashion.

What The Tech? Accutron's Electrostatic Engine
Watches 

What The Tech? Accutron's Electrostatic Engine

Presented by Accutron
How the brand returned with another world-first.

Marvel's 'Werewolf by Night' Halloween Special Receives Spooky, Black-and-White Trailer
Entertainment

Marvel's 'Werewolf by Night' Halloween Special Receives Spooky, Black-and-White Trailer

Starring Gael Garcia Bernal as Jack Russell.

Oatly’s Sustainability Project 'ReRuns' Introduces New Artist-Driven Apparel
Fashion

Oatly’s Sustainability Project 'ReRuns' Introduces New Artist-Driven Apparel

Presented by oatly
The range includes vintage rain jackets designed by 10 different artists.

Camp, Hike and Surf With Finisterre’s FW22 Collection
Fashion 

Camp, Hike and Surf With Finisterre’s FW22 Collection

Packed with raincoats, knitwear and a natural Yulex rubber wetsuit that’s crafted from recycled plastic yarns.


Vagabond Shoemakers’ AW22 Collection Highlights The "Mike", Distressed Suede and Fine Leather
Footwear 

Vagabond Shoemakers’ AW22 Collection Highlights The "Mike", Distressed Suede and Fine Leather

Presented by Vagabond Shoemakers
Redefining the brand’s core aesthetic in a contemporary and bold direction.

Patta Teases New Balance 990v3 Collab
Footwear

Patta Teases New Balance 990v3 Collab

The Dutch sneaker savants are taking on the beloved silhouette for the first time ever.

KARL LAGERFELD Teams Up With Cara Delevingne for “CARA LOVES KARL” Collaboration
Fashion 

KARL LAGERFELD Teams Up With Cara Delevingne for “CARA LOVES KARL” Collaboration

Presented by KARL LAGERFELD
Honoring their long-standing friendship.

Singapore Watch Retailer SHH Relaunches With Marina Bay Sands Boutique
Watches

Singapore Watch Retailer SHH Relaunches With Marina Bay Sands Boutique

Celebrating with exclusive limited editions from Greubel Forsey, Laurent Ferrier and Lang & Heyne.

Jeffstaple Brings Streetwear to the NFL, Launching a Collection That Will Withstand the Test of Time
Fashion 

Jeffstaple Brings Streetwear to the NFL, Launching a Collection That Will Withstand the Test of Time

Speaking with Hypebeast in an exclusive conversation about how the collab came about.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.