Jägermeister Unveils Innovative Temperature-Sensitive Bottles

Best served ice cold for a chance to win big prizes.

Food & Beverage 
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As part of its The Secret is Ice Cold campaign, Jägermeister is set to drop 500,000 promotional bottles across the UK, reinforcing the brand’s message of the beverage being best enjoyed ice cold.

To release the unique blend of 56 herbs, roots and botanicals, it’s recommended that Jägermeister is kept at the optimal temperature of -18ºC. Equipped with a temperature-sensitive back label, consumers are encouraged to keep the innovative bottles in the freezer so that once ice cold, it reveals a secret code.

With over 1,500 prizes up for grabs, consumers can be in with a chance to win items such as mini-Jägermeister chillers, ‘The Cradle’ freezers, £50 GBP (approx. $58 USD) Jägershop e-shop vouchers as well as branded shot glasses. Whilst one lucky winner could find the code that contains tickets to a European Jägermeister festival experience to enjoy with three friends.

Visit the Jägermeister website to see how you can be in with a chance to win.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Please drink responsibly and legally.

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