GCDS SS23 Lives in a Pineapple Under the Sea

SpongeBob SquarePants gets the fashion treatment with embroidery, beads and crystals.

Fashion
5,068 Hypes 0 Comments

For Spring/Summer 2023, creative director Giuliano Calza placed GCDS on a new planet — one tonally ruled by its pink alien mascot Wirdo, strictly adhered to a new constitution of style and lightheartedly submerged in SpongeBob SquarePants‘ Bikini Bottom. Suffice it to say, there’s a lot happening here.

To clear things up, the collection, dubbed “Alien Disco,” asks one overarching question: what if aliens were hot? Calza toys with this playful inquiry through a series of inventive silhouettes: among them, form-fitting catsuits, very-ripped denim pants, revealing swimwear and badass motocross gear.

At large, the martian-ready range is defined most prominently by light pinks, greens and yellows, subtly prodding onlookers with the color palette of Nickelodeon’s SpongeBob SquarePants and verifying the link with literal imagery of the famous sea sponge. Look after look, the notable cartoon character is made fashionable with an amalgam of beads, embroideries, crystals and intricate design techniques. It’s fun, unexpected and outside-the-box, all of which are qualities that have made fashion fond of GCDS.

With a healthy serving of irony, Calza’s latest iterations showcase the joyous elements of fashion without sacrificing the label’s expert craftsmanship. In the words of the House itself, the collection envisions “a posse of alien club kids, towering on massive platforms, faces painted in multiple colors, expressing the idea that being different is an opportunity, and that minorities must be protected in order to progress.”

Indulge in GCDS’ SS23 collection in the gallery above.

For more fashion news, check out Gucci’s SS23 “Twinsburg” show.

Read Full Article

What to Read Next

See the Biggest Trends From Fashion Month SS23
Fashion

See the Biggest Trends From Fashion Month SS23

Here’s what’s coming next across fashion’s globe.

Beate Karlsson’s SS23 AVAVAV Debut Trips Up Milan Fashion Week
Fashion

Beate Karlsson’s SS23 AVAVAV Debut Trips Up Milan Fashion Week

Literally – with models falling on the runway!

YSL SS23 Put Parisian Glamor Under the Spotlight
Fashion

YSL SS23 Put Parisian Glamor Under the Spotlight

Anthony Vaccarello holds an opulent affair underneath the beam of the Eiffel Tower.


How New York Fashion Week SS23's Trends Set the Tone for London, Milan and Paris
Fashion 

How New York Fashion Week SS23's Trends Set the Tone for London, Milan and Paris

By showing first on the international calendar, NYC gets an automatic leg-up on predicting what’s next for fashion.

Reginald Sylvester II Donates Artwork to the Upcoming Drawing Center Benefit Auction
Art

Reginald Sylvester II Donates Artwork to the Upcoming Drawing Center Benefit Auction

Bidding is now open.

YG Releases Music Video for His Latest Single "Maniac"
Music

YG Releases Music Video for His Latest Single "Maniac"

Building up hype for the release of his sixth studio album ‘I Got Issues.’

CONTROL Is a New LA Gallery That Should Be On Your Radar
Art

CONTROL Is a New LA Gallery That Should Be On Your Radar

The inaugural exhibition will feature work from Felipe Pantone, Paul Insect, FUTURA2000, Kenny Scharf and more.

On-Foot Look at the Air Jordan 1 High OG "Lost & Found"
Footwear

On-Foot Look at the Air Jordan 1 High OG "Lost & Found"

Two months ’til chaos ensues.

Dior Heads to Egypt, Milan Fashion Week Prevails and Ye Feuds With adidas and GAP in This Week's Top Fashion News
Fashion

Dior Heads to Egypt, Milan Fashion Week Prevails and Ye Feuds With adidas and GAP in This Week's Top Fashion News

Stay on the cutting edge of all things style.


BAIT Presents New 'Astro Boy' Denim Capsule
Fashion

BAIT Presents New 'Astro Boy' Denim Capsule

Featuring themed apparel, a tote bag and 18 inch figure.

New Balance 990v2 MADE in USA Gets Styled With Olive and Beige Suede Uppers
Footwear

New Balance 990v2 MADE in USA Gets Styled With Olive and Beige Suede Uppers

Teddy Santis keeps his momentum rolling with another clean colorway.

Mercedes-Benz's Electric G-Class SUV Will Arrive in 2024
Automotive

Mercedes-Benz's Electric G-Class SUV Will Arrive in 2024

A major step in the company’s goal of offering a fully electric fleet by 2030.

Gr10k Partners With Salomon for a Quest Low Collaboration
Footwear

Gr10k Partners With Salomon for a Quest Low Collaboration

A tactical boot for non-tactical scenarios.

You Can Cop Ye's Performance-Worn YZY SHDZ for $10K USD...Or $20 USD?
Fashion

You Can Cop Ye's Performance-Worn YZY SHDZ for $10K USD...Or $20 USD?

Worn once but still in good condition.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.