Palomo Spain and PUMA Two-Touch Their Way Into FW22
A ’70s football-inspired collection based on the tiki-taka styles of Johan Cruyff.
PUMA has never been afraid of experimentation. Looking back at some of the sportswear giant’s recent projects, PUMA has most recently worked on an upcycled aesthetics approach with MARKET, while also working with Butter Goods to revitalize ’90s-inspired footwear into modern-day rotations. Now, PUMA has connected with Palomo Spain for a 1970s football-inspired collection that explores the lavish lives players live off the field.
And while there’s a wide variety of players from that era that experimented with fashion to the fullest — such as Rodney Marsh, Alan Hudson, and John Tosak — the main player of inspiration for this collection is Ajax legend Johan Cruyff, the curator of Tiki-Taka football.
Palomo and PUMA have designed 15 gender-neutral pieces that explore hues of white, blue, beige, burgundy, and splashes of yellow. Collection highlights include a “Bell Bottom T7” tracksuit that’s crafted from cotton and polyester and also features a Palomo Spain x PUMA logo. A football-inspired half-zipped polo welcomes a combination of embroidery and jacquard, while “T7 Nylon Shorts” are recommended to be mixed and matched with the collection of classic T-shirts and tank tops. Outerwear styles such as a nylon coat and a printed long-sleeve jersey top round off the apparel.
For the footwear, the collection includes Palomo’s classic Weekend sneaker as well as the Nitefox loafer that features a trail-inspired outsole. The accessories include a bicolor grip bag as well as a burgundy crossbody clutch, a cap, and a printed satin scarf. Speaking about the new collection, Alejandro Gómez Palomo, Palomo Spain’s founder, and creative director said:
“My goal with this collaboration was to bring our over-the-top vibes over to PUMA while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly referencing Johan Cruyff, the ultimate ’70s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport. It was wonderful to partner with a company that the means and engineering necessary to work on things in a way I can’t in my studio and my atelier.”
You can have a closer look at the Palomo Spain x PUMA collection above and it will be available in the coming weeks on the official PUMA and Palomo Spain websites.
In other fashion news, take a look at Maharishi’s “Battle Royale” collaboration.
