The two-minute video, which debuts exclusively on HYPEBEAST, touches on how the rapper, born Dominique Jones in West Atlanta, managed to escape a harsh upbringing that could have seen his life go the complete opposite. Motown Records CEO Ethiopia Habtemariam also makes an appearance in the clip, calling Lil Baby a “survivor” of a system that never meant for him to succeed. “You can either become a result of that environment, or you can be the antithesis of what you’ve seen and experience,” she said. “Not only is [Lil Baby] a survivor, but he’s gone through hardships, learned lessons and grew from it.”
Director Karam Gill told HYPEBEAST, “Lil Baby’s story speaks to so many larger socioeconomic issues that we’re facing right now in our country. He’s someone who continuously evolved and grew to become a powerful voice for change. Hopefully his story can inspire the next generation and shed light on the dark realities of America that are simply not talked about enough.”
UNTRAPPED: The Story of Lil Baby is billed as “[a]n intimate look at the life of Grammy-winning rapper Dominique Armani Jones (aka Lil Baby), as he navigates his meteoric rise from the West Atlanta streets to the top of the Billboard charts with his roles as devoted father, son, community philanthropist, and powerful voice in the fight for racial justice. Told through previously unseen footage and set to a soundtrack of his biggest hits.”
Watch the clip above. UNTRAPPED: The Story of Lil Baby premieres August 26 on Prime Video.