Latosha Stone Unpacks the Inspirations Behind Her Pop-Tarts x Proper Gnar Capsule

The skater and brand owner remixes Pop-Tarts flavors into her anime-style designs.

Fashion 
8,927 Hypes 3 Comments

Pop-Tarts has tapped up-and-coming skate brand Proper Gnar for a fun and exciting capsule inspired by the toaster pastry brand’s tasty flavors. Proper Gnar was founded by skater and artist Latosha Stone– who is known for her vibrant use of colors and anime-style illustrations. In a video showing the process of how this special collection came about, Stone explains how other skate brands didn’t resonate with her colorful lifestyle. Instead, she took inspiration from her art and love of anime to create Proper Gnar — a brand that has built a solid cult following over the years. For her collaboration, apparel, skate decks and other fun accessories are included in the collection which show off Stone’s cute and surreal world that remixes Pop-Tarts flavors into head-turning graphics.

As the leading force behind a woman-owned skateboarding brand, Stone is a trailblazer in skate culture and is an inspiration to many like her looking to break into the industry through creativity, ingenuity and hard work. As a result of her own creative pursuits, Proper Gnar now has a merch capsule for Pop-Tarts Crazy Good Skate Jam at The Berrics.

“When Pop-Tarts approached me about this collection, I was super excited because I feel like a lot of the colors they use really vibe with what I already do,” explains Stone. Selecting from her favorite Pop-Tarts flavors, she created skateboarding accessories and apparel to capture the toaster pastry in her signature style. There’s a Frosted Strawberry holographic skate deck that reflects a rainbow of colors in the sun, a Frosted Blueberry skate deck that includes dynamic hand-drawn details and Frosted Wild Berry griptape that transforms your board into a skate-ready Pop-Tart.

Stone’s designs also incorporate her love of watching anime, which can be seen on a t-shirt that features a custom character wearing Hot Fudge Sundae-inspired colors. Rounding out the collection is a Frosted Cherry bucket hat, which has become an essential skate accessory for summer weather. All items in the Pop-Tarts x Proper Gnar capsule are offered in custom packaging from Stone, which includes a custom box, custom tissue paper and a custom foil pouch that’s modeled after Pop-Tarts signature wrappers. Watch her full process video to learn how all the pieces in the merchandise capsule all came together.

The Pop-Tarts x Proper Gnar merchandise capsule will be available at the Crazy Good Skate Jam, which takes place at The Berrics on September 1 from 7PM to 11PM. There will be giveaways at the event where guests can win merchandise during the skate contests or through a social media giveaway. Items from the collection will also be available for purchase during the Crazy Good Skate Jam.

Read Full Article

What to Read Next

Unboxing: Pop-Tarts and Proper Gnar Create Anime-Inspired Skate Merch
Food & Beverage 

Unboxing: Pop-Tarts and Proper Gnar Create Anime-Inspired Skate Merch

Presented by Pop-Tarts
Proper Gnar founder Latosha Stone takes cues from Pop-Tarts flavors to bring her colorful designs to life.

Here's What Went Down at Pop-Tarts' Crazy Good Skate Jam at The Berrics
Events 

Here's What Went Down at Pop-Tarts' Crazy Good Skate Jam at The Berrics

Presented by Pop-Tarts
Skaters tried their best tricks on silver foil boxes and ramps inspired by popular Pop-Tarts flavors.

Hypebeast and Pop-Tarts Invite You to the Crazy Good Skate Jam at The Berrics
Events 

Hypebeast and Pop-Tarts Invite You to the Crazy Good Skate Jam at The Berrics

Presented by Pop-Tarts
Featuring a merch capsule and skate fixtures inspired by Pop-Tarts.


Holzweiler Unveils Debut Eyewear Collection
Fashion

Holzweiler Unveils Debut Eyewear Collection

Designed alongside the 145-year-old company Krogh Optikk.

Sean Wotherspoon and adidas Originals' Hot Wheels Collab Revs Into Action
Fashion

Sean Wotherspoon and adidas Originals' Hot Wheels Collab Revs Into Action

Presenting the Adilette, Superturf Adventure and a capsule collection.

BAIT x Unimatic Launch Allocation Raffle For Quattro 'Inquisitive Explorer'
Watches

BAIT x Unimatic Launch Allocation Raffle For Quattro 'Inquisitive Explorer'

Only 150 pieces will be made in two colorways.

Palmes Society Celebrates Tennis With First FW22 Drop
Fashion

Palmes Society Celebrates Tennis With First FW22 Drop

“For Feelings of Tennis, Anywhere.”

Born X Raised Prepares to Kick Off the NFL Season with LV Raiders Capsule Collection
Fashion

Born X Raised Prepares to Kick Off the NFL Season with LV Raiders Capsule Collection

“Once a Raider, always a Raider”

Gucci Tells the Tale of Bamboo With the Short Film 'Taketori Monogatari'
Fashion

Gucci Tells the Tale of Bamboo With the Short Film 'Taketori Monogatari'

The new ‘Kaguya by Gucci’ campaign explore the house’s use of bamboo since 1947 through the medium of bags and love stories.


Take a Closer Look at JJJJound's ASICS GEL-KAYANO 14
Footwear 

Take a Closer Look at JJJJound's ASICS GEL-KAYANO 14

Hypebeast gets its hands on the hotly-anticipated pair ahead of its global release.

Raheem Sterling Taps His Jamaican Heritage for His New Clarks Collaboration
Footwear 

Raheem Sterling Taps His Jamaican Heritage for His New Clarks Collaboration

Coming with three new shoes and an apparel collection.

Take a Bite From Cherry Los Angeles' "Not An Apple" Capsule Collection
Fashion

Take a Bite From Cherry Los Angeles' "Not An Apple" Capsule Collection

An ideal range for the chilly months ahead.

Netflix Reportedly Disabling Offline Downloads for Upcoming Ad-Supported Subscription
Entertainment

Netflix Reportedly Disabling Offline Downloads for Upcoming Ad-Supported Subscription

You’ll have to pay more if you want to watch shows while you’re off the grid.

Out of This World: A Look Inside the Futuristic ‘Venture Beyond by Penfolds’ Launch
Events 

Out of This World: A Look Inside the Futuristic ‘Venture Beyond by Penfolds’ Launch

Presented by Penfolds
A multi-sensory experience by one of Australia’s esteemed wineries.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.