Paris Saint-Germain and GOAT's New Collaboration Is for the "People of Paris"
Highlighting the connection between PSG and Parisian community.
Known for its consistent crossovers into the fashion world, Paris Saint-Germain isn’t afraid to push the boundaries to look the cleanest on and off the pitch. The Ligue 1 champions have recently teamed up with the likes of nana-nana on a sparking-pink carrying collection as well as Jordan Brand for a special edition Two Trey silhouette. Now, PSG has partnered up with luxury reseller — and the club’s current sleeve sponsor — GOAT for a collaboration entitled “People of Paris.”
The collaboration explores style and the historical connection between the French champions and the Parisian community. It pairs Paris locals from various backgrounds with the likes of Lionel Messi, Neymar, Kylian Mbappé, and Prensel Kimpembe who are all captured wearing past and present PSG jerseys, along with throwback PSG apparel and accessories from GOAT’s archive. Sen Sugano, Chief Brand Officer of GOAT Group said:
“As we continue to invest in our global community, we’re pleased to introduce our “People of Paris” campaign. We’ll showcase the Parisian community by bringing together cultural figures, players, fans, and everyday people. Through this campaign, we aim to highlight the common bond that brings this diverse group together: their love for the city and PSG.”
View this post on Instagram
Above, you can take a look at the first official billboard for “People of Paris” that was launched earlier this month at the Louvre Rivoli. A curated collection of new and vintage apparel is also available on GOAT’s dedicated Paris Saint-Germain in-app and web experience on the GOAT website. Throughout the season, new experiences — along with limited-edition products — will be also released via the platform.
In other fashion news, Burberry has unveiled a new Blue Period collaboration.
