Watch Virgil Abloh Work Behind-the-Scenes On Mercedes-Benz’s Project Maybach
Mercedes releases a short clip chronicling Abloh’s work on the collaboration.
Mercedes-Benz is honoring the work of Virgil Abloh on Project Maybach with a release of as short documentary that takes fans behind-the-scenes on creative process of the collaboration.
Abloh worked closely with Gorden Wagener, chief design officer of Daimler AG. The video shows how the concept, which started out as a mere sketch, became an idea that flourished into a physical model that is now celebrated by engineers and designers across the globe. Under the guiding mind of Virgil Abloh, the German car brand developed an off-road Maybach, unlike anything of its kind. In the video, the late designer can be heard explaining, “The premise is to use two words to drive you to a new action. So utility and luxury are usually not used in the same sentence and the car we’re developing can function as such.”
The joint creation formed by two design greats brings forward a contemporary, yet functional concept that pushes the boundaries of automotive everywhere. In the short documentary, Wagener says, “I think it’s always great when two people have a different creative approach and different creative background. Virgil does a lot of stuff from fashion to art and so on so he has a different view. And I have a different angle too and it’s very interesting to combine these two.” The video ends with a touching tribute to Abloh’s legacy with a statement that reads, “With care, consideration, and respect to his family and friends, we share this behind-the-scenes of the project Maybach. We are honored to have worked with a creative genius and to have been inspired by his ideas and his attitude.”
Watch the short documentary above.
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