Channeling the renegade energy that drives New York’s physical and digital scenes, LUAR has launched a new campaign that debuts a limited-edition orange pony hair colorway of its popular Ana Bag. The reality-bending video captures an Ana Bag take over at the Prada Marfa, where influencers dance and pose in front of the infamous art installation. As LUAR’s hyperreal campaign is shared across the internet, the brand has also announced a mysterious one-day pop-up shop in New York City on August 9.
To keep LUAR’s audiences curious, the location of the pop-up shop will be revealed across the brand’s social media accounts on August 8 or by texting LUARWORLD to +1 (833) 572-1110. Although the exact details of the pop-up haven’t been revealed, attendees can expect to see the limited-edition orange pony hair Ana Bag. The thought-provoking campaign reflects questions around reality and mutations that the brand’s founder Raul Lopez is always exploring within his designs.
Playing with the seductive quality of fashion imagery, the LUAR campaign presents a high-tech hack that sparks people’s curiosity with a series of illusory videos. The advanced illusions capture the exact dimensions, texture and light-reflecting qualities of the Ana Bag, but still retain an obvious uncanny quality. After unveiling a collaborative Ana Bag with Opening Ceremony in July, the latest digital campaign and pop-up shop marks the latest evolution of this signature LUAR piece.
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After discovering the reality-bending digital campaign from LUAR, head to the one-day only LUAR pop-up on August 9 from 3PM to 9PM ET to see the latest colorway of the Ana bag. More details can be found by heading to the brand’s Instagram or texting LUARWORLD to +1 (833) 572-1110.