Revealed late last month, we now have a closer look at HOOD BY AIR‘s exclusive capsule collection for JUICE. The special lilac-focused range continues the return campaign for HBA, following its official relaunch back in 2020. Established in 2006, the New York-based label encapsulated a unique underground club to runway aesthetic outlook that served as a seminal part of what is currently known as “luxury” streetwear.
Exclusive to Edison Chen’s JUICE retailer, the six-piece capsule collection explores iconic graphic elements of HBA with a wash of the CLOT Founder’s favorite hue, lilac. The lilac-focused streetwear essentials like hoodies, T-shirts and caps explore relaxed cuts that provide genderfluid silhouettes. Leading the special range is the HBA Box Logo Hoodie featuring the label’s iconic motif and similarly decorated HBA Layered Long Sleeve Hockey Tee. While the 69 Box Logo Long Sleeve Tee, Grid Box Logo Sleeve Tee, Bullseye Short Sleeve Tee and Bullseye Cap deliver evocative flair through “69” and bullseye graphics built upon the lilac theme.
Priced between $150 and $550 USD, the JUICE exclusive HOOD BY AIR capsule collection will be available August 5 via JUICE.
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