FRAME’s FW22 Campaign Celebrates the Modern Man
Enlisting 33 men from NBA players to musicians.
Los Angeles-based brand FRAME has launched its latest menswear campaign for the Fall/Winter 2022 season. Celebrating the modern man, the campaign illustrates the elevated versatility of the brand’s new collection.
To fully bring the celebration of the modern man to life, FRAME’s co-founder and Chief Creative Officer Erik Torstensson enlisted 33 men including NBA players, musicians, producers and more. Some of the cast includes athletes Aaron Holiday, Brandon Clarke, Justin Holiday and Isaiah Simmons alongside musician Jacob Sartorius and Demit Omphroy. By curating a wide-reaching campaign cast, the shots showcase that FRAME’s latest offering is fit for every identity no matter the profession or style.
“This book acts as proof of our concept realized – those we invited purposely represent a wide range of ages, sexualities, ethnicities, nationalities, and professions,” said Torstensson. “Each man was asked to style themselves and to dress into their lifestyles, to have them wear the clothes, rather than the clothes wearing them.”
Staying committed to FRAME’s design roots, the new collection updates everyday essentials with luxe and contemporary design details. Divided into the categories of smart comfort, modern classic and enhanced denim, key pieces include a leather short sleeve shirt, a cargo leather jacket, cashmere and wool sweaters, zip-up hoodies, coordinating denim sets, five-pocket denim and more. The clean pieces appear in classic shades of black, camel and gray alongside pops of parakeet green, wine and dusty pink.
Check out the gallery above for a look at FRAME’s menswear FW22 campaign with select pieces available now online.
In related news, Dime’s first Fall ‘22 drop highlights classic staples in earthy tones and corduroy.
