The Swiss haute horlogerie “artistic concept laboratory” hasn’t been available in the UK for a number of years, since watch industry doyen Marcus Margulies closed his Bond Street multi-brand boutique in favor of an ultra-exclusive five-story townhouse on Mayfair’s Berkeley Square.
The new space sits within Watches of Switzerland’s flagship multi-brand boutique at 155 Regent Street.
The store recently underwent a major refurbishment which saw a reconfiguration of its ‘Calibre Room,’ the introduction of the MB&F boutique and the refurbishment of its Vacheron Constantin boutique.
“London is an essential hub within the watchmaking world. We were present here for about a decade, but then took a break for several years until we found the perfect retail partner with Watches of Switzerland and the beautiful Regent Street location,” says owner and creative director Maximilian Büsser. “We are thrilled to be back.”
Elsewhere in watches, TAG Heuer reveals second watch in partnership with Porsche.