Afterpay Launches NFT Collection with Designers for New York Fashion Week
The Keys to NYFW program unlocks access to hyper-limited drops and exclusive experiences.
New York Fashion Week has always been an enriching week of immersion into the art of fashion, discovering new trends, and networking with those who have similar interests. But for those who do not have direct ties to the industry, it can be difficult — sometimes near impossible — to get access to events. This year, Afterpay, the official presenting partner of New York Fashion Week, The Shows in partnership with IMG, wants to change that by making fashion week for the people.
As the leader in Buy Now, Pay Later payments, Afterpay is now similarly disrupting the fashion industry by putting the power back in the hands of the fashion community. By launching the Keys to NYFW program, Afterpay gives the wider fashion community the ability to join in on the action.
The Keys to NYFW program gives consumers the opportunity to purchase minted designer NFTs or obtain a free Afterpay NFT which unlock the most coveted NYFW happenings. Each of the NFTs are designed by five notable fashion designers, in collaboration with artists and creators in their space.
Kim Shui, Altu by Joseph Altuzarra, The Blonds, AnOnlyChild, and Jonathan Simkhai put their creativity to work by designing the five unique, collectible NFTs for the program, each inspired by their Spring/Summer ‘23 collections. Once purchased, the NFTs unlock access to either a specific utility or a designer keepsake.
The designer utilities range from options to attend the shows firsthand, afterparty invites, limited-edition products, and more. All proceeds from the sale of the designer NFTs will be donated to Free Arts NYC, giving back to underserved arts communities in the city by providing them with educational tools. Afterpay’s utilities include access to the friends-only NYFW group on Instagram, a one-year membership to TIDAL HiFi Plus 6 Month Free Trial, and access to Spring Studios’ The Talks.
All of the NFTs will be hosted on the Polygon network. The designer NFTS can be purchased for $100 USD from August 23 on Keys.NYFW.com, with the option for consumers to split the payment into four interest-free installments with Afterpay. The Afterpay NFT will be available in limited quantities until NYFW on September 9.
Stay tuned for more exclusive Afterpay x NYFW programs, which you can discover at this link.
