Polestar Launches KOJA Treehouse to Focus on Sustainable Travel

Polestar — best known for its performance electric cars — has moved beyond the automotive world with its latest project. Dubbed the KOJA, its new micro space tree house has been designed by Finnish designer Kristian Talvitie — who won an honorable mention in the 2021 Polestar Design Contest — and is now on display in the village of Fiskars in southwest Finland.

The KOJA treehouse aims to redefine sustainable travel as it allows people to get in touch with nature without the need for travel. The space is attached to a tree trunk without harming the tree, and features a panoramic glazed façade to immerse the visitor in the natural surroundings. The building is constructed using sustainable and durable materials, with locally-sourced wood and wool helping KOJA blend in with its surroundings.

MAximilian Missoni, head of design at Polestar, praised KOJA for “how it translates our brand values into a different environment.” The project’s designer, Talvitie, said:

“Most designers look at design from a user perspective,” says the designer I also look at things from the environment’s perspective. There should be a symbiosis between the design and where it’s encountered.”

KOJA is on display in Finland as part of the “House by an Architect” exhibition during the Fiskars Village Art & Design Biennale. It is open now and runs until September this year.

In other design news, take a look at the “Kinetic Glasshouse” from Heatherwick Studio.