MCM and MILK & HONEY LONDON Come Together for Tooth Gems
Celebrating artisanal craftsmanship.
Coming together to celebrate artisanal craftsmanship, MCM has teamed up with London’s premium grillz adornment name, MILK & HONEY LONDON, on a series of tooth gems. The limited-edition capsule collection serves as a new product inception for the German luxury fashion house centered around its iconic logo and motifs.
MILK & HONEY LONDON has made a name for itself in its Hatton Garden studio with its tooth gems that serve as visual communication of the U.K.’s strength of independent-lead artisanal innovation.
The MCM x MILK & HONEY LONDON tooth-embellishments are crafted of specially-sourced 18k gold using traditional goldsmith techniques. Exclusively available in the U.K., the collaboration continues MCM’s legacy of pioneering self-expression, embracing the zeitgeist and progressive luxury through cross-arts partnerships.
“This project directly embraces the legacy of London’s perpetually vibrant, creative youth culture that tirelessly continues to drive and elevate stylistic relevance. The partnership has been a collaborative union that delivers an exciting new offering for both brands, that highlights MCM’s tradition of luxury, and MILK & HONEY LONDON’s artistry to present a totally unique style statement speaking to the expressive high-style leaders and creatives of the UK and beyond,” said MCM Global Brand Officer, Dirk Schönberger.
“This collaboration with MCM x MILK & HONEY LONDON holds significant importance in storytelling, the evolution of Black culture through the celebration of the intersection between music, streetwear and high-fashion. MCM x MILK & HONEY LONDON is a collaboration that pays homage to both the past and present, embracing the pioneering style-influence of cultural icons, connecting to MCM’s long-standing legacy of supporting artists within music and fashion sectors, allowing for this moment to happen. In this partnership we are exploring and celebrating the importance of true traditional craftsmanship and innovation; values grounded deep in the fabric of both brands. Our aim is to authentically continue to carry the culture forward, whilst redefining contemporary Luxury, for today’s consumer,” said MILK & HONEY LONDON Co-Founder, Creative Director and Designer Solange Garcia.
The MCM x MILK & HONEY LONDON capsule collection is available now at MCM’s London flagship with complimentary adhering services by appointment, courtesy of MILK & HONEY LONDON’s technicians.
MCM London Flagship
16 Conduit Street,
London, United Kingdom
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