HOOD BY AIR Readies a Lilac Fueled JUICE Exclusive Capsule
Unveiled through a lookbook starring Edison Chen.
Building on its long-awaited relaunch back in 2020, HOOD BY AIR is continuing its return with an exclusive capsule collection for JUICE. Launched in 2006, HBA took over the fashion world with its wildly unapologetic countercultural perspective. The New York City-based label helped define the “luxury streetwear” aesthetic through its underground club to the runway sensibility.
For its upcoming release exclusive to JUICE, HBA tapped into JUICE and CLOT Founder Edison Chen’s favorite hue, lilac. The six-piece capsule collection features a hoodie, T-shirts and a cap expressing relaxed cuts and genderfluid silhouettes. Leading the special range is the signature HBA Box Logo Hoodie, followed by the HBA Layered Long Sleeve Hockey Tee, 69 Box Logo Long Sleeve Tee, Grid Box Logo Sleeve Tee, Bullseye Short Sleeve Tee and Bullseye Cap.
To unveil the exclusive release, Edison Chen personally modeled the collection in a lookbook where he styled the upcoming offerings with personal pieces from his wardrobe.
Priced between $150 and $550 USD, the JUICE exclusive HOOD BY AIR capsule collection will be available August 5 via JUICE.
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