JSP returns with yet another creative lineup of collaborators with the Amoroso’s x Extra Market x JSP collection. Jimmy Gorecki’s label connected with Philadelphia-based baking company Amoroso’s to celebrate the famous bread makers with co-branded graphics which include Amoroso’s “Breadman” character. Operating for over a hundred years in Philly, Amoroso’s now boasts an international reach while still staying local. As a graphic designer and proprietor of Los Angeles-based restaurant Extra Market, Jamie Story curated the graphics and at Extra Market the menu will feature a vegan cheesesteak that is made on an Amoroso’s roll.
The capsule itself includes black and cream colorways of 100% cotton French Terry hoodies and sweatpants alongside several 100% cotton graphic tees that all feature thematic graphics. In addition, a collaborative skateboard deck with Amoroso’s roll graphic and co-branded logo completes the collection. When discussing the project, Gorecki shared “Make it in the back. Sell it in the front. Like a Bakery. It’s all in the ingredients and process. That is the shared recipe for the JSP x Amoroso Bakery x Extra Market clothing collection.”
The launch of the Amoroso’s x Extra Market x JSP collection takes place July 29 at 10am EDT via Standard Issue Tees. In addition, it will be available in-store via Extra Market in Los Angeles and Lapstone & Hammer in Philadelphia. Pricing ranges from $40 for the tees to $130 for the hoodies.
Elsewhere in the world of collaborative fashion, a second Looney Tunes x MARKET collaboration has released.