adidas Recruits 'Rick and Morty' to Launch X SPEEDPORTAL Boot
Transforming Morty into the world’s best player.
adidas Football has launched its all-new X SPEEDPORTAL boot, recruiting Rick and Morty to help launch the silhouette. The new boot introduces the concept of multidimensional speed, described by adidas Senior Product Manager Franziska Aurnhammer as “encompassing mental quickness, positioning, space creation and more.”
The boot achieves its aim of multidimensional speed through the use of an updated SPEEDFRAME sole plate, an all-new stud design, a stability system for support, fit and lockdown, and SPEEDSKIN 2.0 on the upper. The lightweight upper construction has been designed to create more direct ball contact and so greater control for the wearer.
To launch the boot, adidas has worked with Rick and Morty to create a short film alongside Mo Salah and Vivianne Miedema. “Seeing Rick and Morty alongside Mo Salah and Vivianne Miedema is the (fever) dream team you never knew you needed to say,” Jill King, SVP Marketing and Partnerships at Adult Swim tells Hypebeast. “You would never expect to see these characters together onscreen, but when you do it just clicks and works so well.”
Rough Sketches Courtesy Of Adidas And Adult Swim
Rough Sketches Courtesy Of Adidas And Adult Swim
Rough Sketches Courtesy Of Adidas And Adult Swim
Rough Sketches Courtesy Of Adidas And Adult Swim
In the short film, Rick is shown combining the abilities of Salah and Miedema into the X SPEEDPORTAL, therefore equipping Morty to become one of football’s best players. “Who else could invent the planet’s fastest boot but the multiverse’s greatest genius?” asks King. “What better way to show how the X SPEEDPORTAL is faster in all dimensions than by transforming Morty into the Earth’s greatest soccer player? We’re bringing together the crazy passionate fandoms of both adidas and Rick and Morty and we can’t wait to see their reaction.”
The X SPEEDPORTAL is available now via the adidas web store and select retailers, arriving in a Rick and Morty-appropriate “Portal Fluid Green” colorway.
In related news, adidas football recently released the Arsenal away kit for the upcoming season.
