The globalization of cultures is more common than ever with technology bringing humans around the world closer together and brands continuing to expand its reach as far as it can. A testament to this is the partnership between Ravi Restaurant and
Named the Superstar Ravi, the restaurant reworked adidas’ iconic Superstar with a blend of cultures. Symbolizing this connection, the left shoe carries the restaurant’s name in English at the heel while the right features it in Arabic. Ravi’s founding year of 1978 is additionally recognized below the name. The blend of white, off-white and shades of green throughout give a nod to Ravi’s classic colors.
As an adidas DXB release, launch is set for June 23 via adidas and select adidas retail locations in the UAE.
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In case you missed it, adidas and Tokyo’s Bloody Angle also took on the Superstar.