J. Lindeberg recently dropped its High Summer collection, a highly-stylized assortment of golf apparel distinctly defined by spring-inspired accents. A launch party held at HYPEGOLF’s immersive pop-up, the Clubhouse at 27 Mercer Street, introduced the collection to HYPEGOLF’s fashion-forward community.
With the High Summer collection and recently released HYPEGOLF x J. Lindeberg capsule on display, the launch party embodied HYPEGOLF’s DNA, merging technology, fashion and music in a stylish setting. The evening welcomed influential creatives from the world of golf and beyond to enjoy live DJ sets and interactive activations exploring digital applications of the sport and its emerging subcultures, treating attendees to Swedish-inspired culinary offerings and refreshing cocktails.
As one of the most recognized brands in the game of golf, J. Lindeberg collections confidently merge sleek, progressive silhouettes with innovative, technical textiles. The Stockholm-based label swings easy with its latest collection of golf apparel, adapting a “JL” monogram print with 3D reflectivity. During the event, stylists helped curate custom fits for attendees to experience the latest collection in action.
Spotlighting technological advancements transforming the bounds of simulator golf, HYPEGOLF introduced a Trackman setup, provided in partnership with Five Iron Golf, where guests took to the artificial turf to practice their swings. These new digital applications of the sport invite a younger generation to leverage technology as a method of inclusion. The closest to the pin challenge facilitated a light, boozy competition where guests hit tee shots in hopes of securing custom awards. As the event came to a close, guests were treated to specialty gift bags courtesy of J. Lindeberg, taking home bonbon boxes and bespoke golf divots and ball markers to round out their summer games.
The High Summer Collection and HYPEGOLF x J. Lindeberg capsule are currently on display at HYPEGOLF’s immersive Clubhouse pop-up, open until July 24. Swing by the store to interact with these exciting activations in person. Shop the High Summer collection at J. Lindeberg’s website.
HYPEGOLF Clubhouse Pop-Up
Location: 27 Mercer Street
Monday to Thursday from 11AM to 7PM ET
Friday to Saturday from 11AM to 8PM ET
Sunday from 11AM to 6PM ET