Depop Partners With 'The Sims 4' on In-Game Marketplace and Circular Fashion Collection

As part of a new ‘High School Years’ Expansion Pack.

Gaming
1,956 Hypes 0 Comments

Digital marketplace Depop is entering the gaming domain in a new partnership with Electronic ArtsThe Sims. As part of The Sims 4‘s newest expansion pack “High School Years,” Depop and the gamer designed a collection of in-game fashion items that players will be able to purchase for their teen Sims in a virtual thrift store and boba hangout called ThrifTea.

Players will be able to expand their Sims’ personal style by purchasing the newly-released clothing items, which were designed by real-world Depop sellers, and “hype up” their own curated outfits before selling them in a new in-game Trendi app, inspired by Depop’s circular shopping platform. Depop selected five of its most popular sellers — Bella (@internetgirl), Jeremy (@happyxloco), Selena Williams (@Selenasshop), Lapoze McTribouy of Sooki Sooki Vintage (@judaku) and Sha’an D’Antes’ (@furrylittlepeach) — to craft three custom pieces for teenage Sims.

Players will need to purchase items quickly, as each rare Depop piece will only be available in limited supply at ThrifTea, where the two brands’ have enlisted artist Monica Ahanonu to create an original artwork inspired by the collaboration.

The Sims is a cultural institution that remains relevant with young people around the world and holds nostalgic cultural cachet for many more, making it a perfect collaboration for Depop and our community,” said Steve Dool, Brand Director at Depop, in a statement. “Our sellers are at the heart of everything we do at Depop, so putting their creative vision front and centre in this collaboration was an opportunity to showcase their talent and show how intrinsic they are to us as a brand.”

The Sims has a long history of empowering players to discover the different versions of themselves, and fashion has always been a huge part of driving their self-expression and experimentation with the Sims they create,” said Julia Victor, Head of Brand, for The Sims. “The collaboration with Depop for The Sims 4 High School Years Expansion Pack has allowed us to bring in unique and creative looks that reflect today’s fashion trends and how Gen-Z shops and shares fashion, to offer players an authentic gameplay experience as they help their Sims make the most out of their teenage years.”

The Sims 4 “High School Years” Expansion Pack will be available for purchase beginning July 28 at 10 a.m. PT.

Elsewhere, KAWS has teased another Fortnite collaboration.

Read Full Article

What to Read Next

Depop Collaborators Champion Circular Fashion Across the US and UK
Fashion 

Depop Collaborators Champion Circular Fashion Across the US and UK

Presented by Depop
The initiative brings together 5 creatives and collectives for their input on the future of fashion, IRL.

The xx’s Oliver Sim Leads With Vulnerability on Subversive Solo Endeavor ‘Hideous Bastard’
Music

The xx’s Oliver Sim Leads With Vulnerability on Subversive Solo Endeavor ‘Hideous Bastard’

Debuting with a playful and gruesome short horror film.

Neymar Enters the World of PUBG: Battlegrounds in Exclusive Mission Challenge and In-Game Collection
Gaming

Neymar Enters the World of PUBG: Battlegrounds in Exclusive Mission Challenge and In-Game Collection

Arriving across all maps in a new content update.


In-Game Experiences and Activations Will Enhance the Metaverse Experience for All
Gaming

In-Game Experiences and Activations Will Enhance the Metaverse Experience for All

Presented by Gamefam
How music events, games, merchandise and big brand partnerships on platforms like ‘Roblox’ will become the next media marketplace for brands.

Bowers & Wilkins Combines Active Noise Cancellation and Clear Audio in the Px7 S2 Wireless Headphones
Tech

Bowers & Wilkins Combines Active Noise Cancellation and Clear Audio in the Px7 S2 Wireless Headphones

The headphones are modeled after the brand’s acclaimed loudspeaker line.

KAWS Teases Another 'Fortnite' Collaboration
Gaming

KAWS Teases Another 'Fortnite' Collaboration

Likely a rework of the classic Peely outfit.

Bunney Introduces Gold-Dip Sterling Silver Atomiser
Fashion

Bunney Introduces Gold-Dip Sterling Silver Atomiser

Coming in yellow and black gold variations.

Watch Usher Run Through the Hits for His NPR 'Tiny Desk' Concert
Music

Watch Usher Run Through the Hits for His NPR 'Tiny Desk' Concert

The R&B legend performs “Superstar,” “Confessions Pt. II,” “Nice & Slow” and more.

Old Spice and Arby's Create Epic Collab to Defeat the Meat Sweats
Fashion 

Old Spice and Arby's Create Epic Collab to Defeat the Meat Sweats

Presented by Old Spice
Featuring a Limited-Edition Meat Sweat Defense Kit and new commercial highlight campaign.


Detailed Look at the Air Jordan 1 High OG "Twist 2.0"
Footwear

Detailed Look at the Air Jordan 1 High OG "Twist 2.0"

Pony hair textures arrive on the Swooshes and overlays.

Teddy Santis' New Balance MADE in USA Line Presents the 990v2 in "Black"
Footwear

Teddy Santis' New Balance MADE in USA Line Presents the 990v2 in "Black"

Further expanding the line’s summer offerings.

The Row Delivers Sophisticated Essentials for Spring 2023
Fashion

The Row Delivers Sophisticated Essentials for Spring 2023

The collection includes oversized blazers, formal pants, leather trench coats and more.

Holiday and Boyfriend Warehouse Celebrate Pride With New Capsule
Fashion

Holiday and Boyfriend Warehouse Celebrate Pride With New Capsule

Continuing the creative partnership between Nick Holiday and Kevin Abstract.

Calvin Harris Reveals Rap-Heavy Lineup of Guest Artists for ‘Funk Wav Bounce Vol. 2’
Music

Calvin Harris Reveals Rap-Heavy Lineup of Guest Artists for ‘Funk Wav Bounce Vol. 2’

The list includes Offset, 21 Savage, Pharrell and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.