Artists may soon be able to showcase NFTs on their Spotify pages. The streaming service confirmed to Music Ally that it’s testing out a new feature that allows artists to promote and sell their own NFTs in the app.
The feature is available to a select group of users based in the United States. Those within that group can scroll past the songs section of the page and tap on an NFT, which will pull up a larger image of it. A “See More” icon will bring the user to the NFT marketplace OpenSea, where they can purchase it. Right now, Spotify isn’t taking any cut of artists’ NFT sales.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” a Spotify spokesperson told Music Ally.
“We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.”
With the new feature, Spotify follows in the footsteps of apps such as Instagram and Twitter that are finding new ways to engage their user base through NFTs. Twitter starting letting premium users to use NFTs as profile photos in January, while Instagram is also testing out the ability for users to show NFTs on their personal pages.