Take a First Look Inside the HYPEGOLF NYC Clubhouse
The pop-up shop brings contemporary golf culture and brands to an immersive space in SoHo.
At the HYPEGOLF NYC Clubhouse, opening this week at 27 Mercer Street, guests will be immersed in contemporary golf culture and witness how the sport intersects with fashion and other adjacent lifestyles. The three-month pop-up introduces a unique experience through miniature putting greens by LA Golf and surreal landscapes inspired by actual courses, accompanied by shoppable fashion, tech and accessories and exclusive events. Open from May 14 to July 24, the HYPEGOLF Clubhouse welcomes enthusiasts of any level to discover the contemporary brands changing the game.
To celebrate the Clubhouse pop-up launch, HYPEGOLF has also created an exclusive 9-piece unisex collection that will be available for purchase. Taking inspiration from the recent HYPEBEAST Country Club, the collection adds playful touches and embroidery to sharp golf styles like polo shirts and golf shorts. There are T-shirts with a preppy, polka-dot print as well as all of the essential on-course accessories like caps and bucket hats.
Located in the popular SoHo shopping district, the HYPEGOLF Clubhouse features a curated assortment of accessories, like the Connected Watch within TAG Heuer‘s display, and apparel that include golf-focused brands like Malbon Golf, J.Lindeberg, Five Iron Golf, Metalwood Studio, Bogey Boys and more.
In mid-June, there will be a first-of-its-kind collaboration between Michelob ULTRA and Devereux that blends streetwear and course swag for modern golfers. These labels join HYPEGOLF to provide creative examples of how golf culture is being redefined for a younger and street-savvy crowd. While playing golf may still enforce dress codes, these designers present sportswear that speaks to formalities as well as the latest fashion trends.
Featuring technology by ASUS throughout the Clubhouse, the space will also host programming and activations for people to get their first introduction to golf. There will be educational HYPETALKS panel discussions, viewing parties, and opportunities to compete in challenges like long drive and closest to the pin using a Trackman simulator, provided by and in partnership with Five Iron Golf.
Designed to make the sport more accessible and inclusive, the HYPEGOLF Clubhouse provides an abstract and creative environment for people to redefine the wider conversation around golf. Pulling inspiration from modern golf culture and technology, guests will also enjoy sounds by JBL as well as custom co-branded portable speaker and headphone giveaways.
Mark your calendars from May 14 to July 24 to visit the HYPEGOLF Clubhouse at 27 Mercer Street. The store will be open from Monday to Thursday from 11AM to 7PM ET, Friday to Saturday from 11AM to 8PM ET and on Sunday from 11AM to 6PM ET.
