Influencers Will Have to Follow New Guidelines at the Upcoming Art Basel Hong Kong

Art Basel Hong Kong has already seen a number of obstacles during the pandemic. But the latest rules are pretty interesting and not exactly covid-related.

Much like traditional journalists and gallerists seeking press passes, there has been “an increase in interest and accreditation requests from influencers over the past year,” said an Art Basel spokesperson in an interview with Artnet News. Of course, just because someone has over 100,000 followers doesn’t make them a professional in anything really, which has prompted Art Basel to lay out “simple guidelines” for those approved to familiarize “themselves with the Art Basel show and onsite filming requirements to ensure a smooth fair experience for all participants.”

Most of the rules outlined are pretty standard requirements — from accrediting the gallery and artists in their posts, along with tagging @artbasel in any content. The request becomes more specific, however, as all hashtags must be included in both English and simplified Chinese, along with a strict no-live streaming policy. Additionally, the fair has asked all attendees to not film anyone without their permission and to generally be mindful of others privacy while viewing the art.

Art Basel Hong Kong will finally return to a limited in-person viewing next week from May 27-29. For more information, including tickets and a full list of exhibiting galleries, please visit the fair’s website.

In other art-related news, Jin Jeong presents “Grounded” at Half Gallery.

Art Basel Hong Kong
Hong Kong Convention and Exhibition Centre
1 Expo Dr, Wan Chai, Hong Kong