Unknown Is the Next London-Based Brand to Put on Your Radar

Spring 2022 promises ’90s rhinestoned garms, a U.K. tour, and more sell-out drops.

Fashion 
8,053 Hypes 12 Comments

Joe Granger and Callum Vineer‘s emerging British label Unknown is causing a stir in the streetwear community, consistently producing, dropping, and subsequently selling out of its signature rhinestone tracksuits, and now it has unveiled its Spring 2022 lookbook starring the up and coming Italian drill star Rondo Da Sosa.

Following pop-ups in LA and a collaboration with Ed Hardy, the London-based brand is set to take over the U.K. this spring with its tour bus, hitting up cities such as Leeds, Manchester and London in the run-up to Easter, in which it’ll be selling items from the upcoming collection prior to its official launch.

As for the collection itself, it comes in various drops from now until June — which will then bring the Summer 2022 collection. For Spring 2022, Unknown introduces washed jersey separates, graphic T-shirts, and updated takes on its technical outerwear, such as a lightweight padded gilet and matching shorts, a ’90s-inspired icy asymmetrical zip shell-suit, and accessories such as a pouch and a duffle bag in studded metallic camo. Logo-adorned hardware bucket hats also appear this season.

The brand is known for its rhinestoned detailing, adding ’90s and ’00s-inspired icy bling to its branding, notably appearing on the rear of the core tee this season.

Take a look at the Shots Fired-lensed lookbook above, and find out more about the brand online.

In other news, Online Ceramics and Laraaji have made a conceptual, spiritual capsule collection.

Read Full Article

What to Read Next

London-Based Imprint PICANTE Teases "Class of 2022" Capsule for SS22
Fashion

London-Based Imprint PICANTE Teases "Class of 2022" Capsule for SS22

Bringing a fresh instalment of jersey for UK streetwear.

Sans Gêne Is the New Unisex Label Committed to Humanity
Fashion

Sans Gêne Is the New Unisex Label Committed to Humanity

Proceeds from the debut Pre-Fall 2022 collection will benefit the National Alliance on Mental Illness (NAMI).

Klättermusen SS22 Is Designed to Be Worn on The Move
Fashion

Klättermusen SS22 Is Designed to Be Worn on The Move

A wide selection of lightweight, waterproof apparel.


Chillbies Is the Emerging Footwear Brand That's Taking on Kanye's Red Wing Boots Trend
Footwear

Chillbies Is the Emerging Footwear Brand That's Taking on Kanye's Red Wing Boots Trend

Choose from highs, mids, or lows.

Saint Laurent Rive Droite's $1,300 USD Baghera Rider Oozes Old Hollywood Glamor
Design

Saint Laurent Rive Droite's $1,300 USD Baghera Rider Oozes Old Hollywood Glamor

Bring out your inner kid.

Tyga Delivers Contemplative "Lifetime" Music Video
Music

Tyga Delivers Contemplative "Lifetime" Music Video

“Can I be with one soul for a lifetime?” he asks on the track.

Academy Bans Will Smith From Attending Oscars for 10 Years
Entertainment

Academy Bans Will Smith From Attending Oscars for 10 Years

“I accept and respect the Academy’s decision,” the actor responded.

Celebrity Stylist Law Roach is Setting the Agenda
Fashion 

Celebrity Stylist Law Roach is Setting the Agenda

“I don’t follow trends. I do what feels organic and right for my clients.”

Mallet London Shines a Light on Its Cyrus Sneaker for Spring
Footwear

Mallet London Shines a Light on Its Cyrus Sneaker for Spring

The chunky lifestyle sneaker is available now.


J. Cole’s Dreamville Re-Releases Dreamer x NBA x Mitchell & Ness Capsule
Fashion

J. Cole’s Dreamville Re-Releases Dreamer x NBA x Mitchell & Ness Capsule

Featuring 16 jerseys.

The Weeknd and Doja Cat Lead the 2022 Billboard Music Awards Finalists
Music

The Weeknd and Doja Cat Lead the 2022 Billboard Music Awards Finalists

The ceremony will take place in Las Vegas on May 15.

Nike Celebrates Basketball With New Dunk High "I Got Next" Colorway
Footwear

Nike Celebrates Basketball With New Dunk High "I Got Next" Colorway

Swooshes come prepared with fake water droplets.

Google Docs Rolls Out Emoji Reactions in Latest Workspace Update
Tech

Google Docs Rolls Out Emoji Reactions in Latest Workspace Update

A less formal alternative to comments.

THE NEW ORIGINALS x OBEY Showcase the Power of Love
Fashion

THE NEW ORIGINALS x OBEY Showcase the Power of Love

Featuring a coordinating set and a t-shirt.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.