Unknown Is the Next London-Based Brand to Put on Your Radar

Joe Granger and Callum Vineer‘s emerging British label Unknown is causing a stir in the streetwear community, consistently producing, dropping, and subsequently selling out of its signature rhinestone tracksuits, and now it has unveiled its Spring 2022 lookbook starring the up and coming Italian drill star Rondo Da Sosa.

Following pop-ups in LA and a collaboration with Ed Hardy, the London-based brand is set to take over the U.K. this spring with its tour bus, hitting up cities such as Leeds, Manchester and London in the run-up to Easter, in which it’ll be selling items from the upcoming collection prior to its official launch.

As for the collection itself, it comes in various drops from now until June — which will then bring the Summer 2022 collection. For Spring 2022, Unknown introduces washed jersey separates, graphic T-shirts, and updated takes on its technical outerwear, such as a lightweight padded gilet and matching shorts, a ’90s-inspired icy asymmetrical zip shell-suit, and accessories such as a pouch and a duffle bag in studded metallic camo. Logo-adorned hardware bucket hats also appear this season.

The brand is known for its rhinestoned detailing, adding ’90s and ’00s-inspired icy bling to its branding, notably appearing on the rear of the core tee this season.

Take a look at the Shots Fired-lensed lookbook above, and find out more about the brand online.

In other news, Online Ceramics and Laraaji have made a conceptual, spiritual capsule collection.