The LEGO Group and Epic Games Announce Partnership To Create a Kid-friendly Space in the Metaverse

A long-term partnership committed to building an immersive and creative digital experience for kids.

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The LEGO Group and Epic Games have joined in a long-term partnership to create a safe space within the metaverse that is kid-friendly.

The partnership aims to shape the future of the metaverse and combine elements of the creative physical and digital world. Both companies are set to team up to build an immersive, creatively inspiring and engaging digital experience for kids and their families to enjoy together. The new plans are in line with developing a family-friendly digital experience that gives kids the tools to seemingly intertwine their digital building experience with their physical one.

The CEO of the LEGO Group Niels B. Christiansen, said in a statement, “Kids enjoy playing in physical and digital worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication in both.” CEO and Founder of Epic Games Tim Sweeney chimes in and discusses that as the metaverse evolves, it is important to reshape “how people meet, play, work, learn and interact in a virtual, 3D world.”

In case you missed it, Epic Games’ newest mobile app can turn photos into 3D scans.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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