Joe Freshgoods and Kawhi Leonard Star in New Balance's First "Conversations Amongst Us" Campaign
In a short film titled, ‘NOD.’
New Balance has unveiled its first visuals for its “Conversations Amongst Us” campaign. The brand taps Joe Freshgoods and NBA star Kawhi Leonard to star in the short film, NOD.
Joe and Kawhi can be seen sitting across from one another in a waiting room, complimenting one another’s kicks with non-verbal cues. Both are wearing their New Balance collabs from the “Conversations Amongst Us” collection. Joe sports a pair of cream canvas 550s which was first teased earlier this month. The Klaw wears his KAWHI 2 in a similar colorway.
The campaign video is inspired by Joe’s storytelling. He explains in a Tweet, “I’ve always been fascinated with the ‘Black man head nod’ ’cause it could mean so many different things. This video was inspired by non-verbal communication and the way we relate to each other. I wanted to touch on that, it’s always been funny to me. Hope people understand the video but if you don’t- who cares lol, it’s for my people anyway.”
Take a look at the New Balance NOD short film above.
I’ve always been fascinated with how black men use the “head nod” to communicate with each other without talking. I wanted to touch on that, it’s always been funny to me. hope people understand the video but if you don’t- who cares lol, it’s for my people anyway.
— JFG (@JoeFreshgoods) April 8, 2022
Elsewhere in footwear, Derrick Rose was recently spotted in his long-awaited YEEZY collab.
