British label Jehucal unveils the third iteration of its signature Utility collection arriving in all-black hues.
Inspired by the craftsmanship of vintage American workwear, the two-piece set is designed with functionality in mind. Crafted from sanded twill sourced from fabric mills in Lancashire and YKK zippers from London, the cut-and-sewn Utility set is hand-assembled in the brand’s Birmingham factory. Boasting the Jehucal stitched smiley symbol on the sleeve and the back of the pants, its signature “Chupa Chups” logo is embroidered onto the jacket’s chest bearing its “Till Forever” slogan.
An ode to those that work with their hands, Jehucal has previously enlisted the likes of mechanics and artists to present past colorways. With a thought-provoking narration, the latest drop, sees the brand travel to Thetford in Norfolk to visit a renowned show horse. Known for elegance and strength, horses have traditionally been used to pull trailers and carry goods throughout history — keeping to the Utility set’s functional aesthetic.
Jehucal’s new Utility collection is launching today on the brand’s website at 6pm BST/1pm EDT. You can also check out the campaign visuals above.
In other fashion news check out the new Fred Perry x Nicholas Daley collaboration.