Heinz Dip & Crunch is the Latest in Condiment Innovation

Despite double-dipping being largely frowned upon, Heinz has now created a product that encourages taking multiple plunges into condiments. Dubbed “Heinz Dip & Crunch,” the condiment innovation is designed to provide extra flavor and crunchy texture. The condiment innovation is inspired by the trend of dipping burgers in various sauce-and-chip combinations, popular among TikTok users.

Coming in “Secret Sauce & Potato Crunchers” and “Spicy Sauce & Potato Crunchers” options, the creation from Heinz features a mayo-based dipping sauce and a side of salty, crunchy potato. The concept of Heinz Dip & Crunch is that you dip a burger in the sauce and dunk it into the potato crunchers to add another layer of texture to your burger.

Heinz Dip & Crunch is available now in its “Secret Sauce & Potato Crunchers” and “Spicy Sauce & Potato Crunchers” variations at retailers nationwide like Walmart, Meijer, Target and Giant.

 

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