Vault721‘s tagline reads, “Web3. IRL.,” and this access-driven curation company seeks to do just that at this year’s Coachella festival, working with streetwear pioneer Guillermo Andrade as a host for its upcoming Palm Springs takeover.
As the co-founder and head designer of the Los Angeles-based 424 brand – located on Fairfax – Andrade will lend his fashion expertise to Vault721 during ‘Weekend 1’ of Coachella. The NFT-access company will present several stylish activations geared towards providing festival-goers an outlet for discovering the world of Web3 and aims to demystify the noise surrounding the metaverse.
Experiential activities will include: an adult-like easter egg hunt that replaces the eggs with Ethereum coins, live art installations, and catered menus from two high-ranking chefs, including Bravo TV‘s Top Chef: Season 15 finalist Joe Sasto and music group Flosstradamus.
Recently, the company hosted the 2021 Art Basel “Echt.Art” event and Miami Boat Week’s Bored Ape Yacht Rock Revue. And by bringing fashionable taste and style to “the first NFT x Crypto Resort Takeover,” Vault721 seeks to deliver a “new type of accessibility to the NFT space” via invitation-only and first-hand experiences that provide access to highly sought-after blockchain collections.
Coachella attendees can find more information on Vault721 and its Palm Springs takeover via the company’s website.
In other Web3 news, Ledger’s new Nano S Plus Crypto Wallet supports over 5,500 digital assets and NFTs.