Sir Mix-A-Lot Celebrates 30 Years of "Baby Got Back" With BIT BUTTS NFT for Charity

The collection will benefit the Colorectal Cancer Alliance.

NFT
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Sir Mix-A-Lot and META-X Studios are teaming up to debut the BIT BUTTS NFT collection, which celebrates 30 years of the No. 1 single “Baby Got Back” and benefits the Colorectal Cancer Alliance.

The BIT BUTTS NFT collection includes 6,666 unique, hand-sketched, hand-colored and hand-assembled, “completely unique digital derrières created by world-class animation artists.” The proceeds will go to the nonprofit organization Colorectal Cancer Alliance, which aims to end the life-threatening disease that impacts over 150,000 Americans each year. A press release adds that Black communities are at particular risk as they face the highest incidence and mortality rates.

“When the team at META-X showed me what they were doing it was a no brainer for me,” Sir Mix-A-Lot said in a statement. “And as an artist entering this new medium of NFTs, the idea of designing my own branded butts was exciting. Add to it the benefit of raising funds for a great cause like Colorectal Cancer, and wow! I hope everyone enjoys grabbing onto some nice NFT booty while helping others at the same time.”

“NFTs are a supercharged media for storytellers,” says said-X Studios CEO Joe Sichta. “We chose BIT BUTTS as our debut launch because we all need a good laugh right now for a good cause. Working with Sir Mix-a-Lot and the Colorectal Cancer Alliance was the perfect fit to showcase our firepower as an NFT creative factory, while raising awareness of a serious issue that can be embarrassing to talk about. We’re out to de-stigmatize colorectal cancer with a bit of ridiculous fun, and to donate a portion of the proceeds to support the work of the Alliance.”

“We are honored that META-X Studios has chosen to support the Alliance and a cause that touches millions of lives — the mission is to end colorectal cancer through preventive screenings and cutting-edge treatment. BIT BUTTS will start conversations, heighten awareness of this disease, and support programs for patients that will save lives,” added Michael Sapienza, CEO of Colorectal Cancer Alliance.

Those interested can join META-X Studio’s Discord channel for special whitelist access. The NFT-LA event takes place March 28 to 31.

In other NFT news, the Bored Apes Yacht Club founder launched the ApeCoin token.

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