Australian outdoors label PYRA knows the best way to switch off is just to get lost in the wilderness as it unveils its new campaign titled “Go Somewhere” featuring its Fall/Winter 2022 collection.
Shot against the primordial backdrop of New Zealand’s Omarama Cliffs, the campaign is a timely reminder of the restorative power of movement and adventure in the elements. Within the campaign, Pyra’s hardy and non-intrusive new season designs — in earthy shades of beige, olive and dark teal — show the wearer connecting with nature while seamlessly protected. Key items include the Padded Puffa Jackets, making a comeback this season, in a recycled nylon shell, 3M™ Thinsulate™ featherless down insulation and 3M reflective branding to facilitate exploration.
Versatility underlines the rest of the collection: the Sherpa Puffa functions as a standalone piece or can be paired with outer layers like shell jackets constructed from technical CORDURA® waterproof nylon in black and 3M reflective fabrics. Organic cotton tees and hoodies come with bold, reflective logo branding while 4-way stretch cargo pants enable easy movement in both the city and in the midst of nature.
Rounding off the drop are thoughtfully designed accessories such as multipurpose day packs and 6-panel nylon hats lined with 3M reflective accents for added visibility in a variety of weather conditions.