Nike Announces New Kobe Bryant Partnership With Kobe 6 Protro "Mambacita Sweet 16"

Honoring the enduring legacy of Kobe Bryant, Nike has now announced a new partnership with the estate of the basketball icon. In partnership with Bryant’s wife, Vanessa Bryant, the collaboration aims to inspire a new generation of athletes and encourage youth participation in sport.

“Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,” said John Donahoe, President & CEO, NIKE, Inc. “His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.”

Two years after the untimely passing of Kobe Bryant and Gigi Bryant, Nike will soon be releasing a new Kobe sneaker. The Kobe 6 Protro “Mambacita Sweet 16” will serve to celebrate the memory of Gigi Bryant. It is important to note that all proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation. Release information will be shared by Nike at a later date.

“I am happy to announce that we will continue my husband’s legacy with Nike and look forward to expanding his and Gigi’s global impact by sharing the Mamba Mentality with youth athletes for generations to come,” said Vanessa Bryant.

Additionally, Vanessa and Nike will be working closely to establish a youth basketball center in Southern California and Nike and the Bryant family. While continuing to outfit the NBA and WNBA athletes who carry the legacy of the Mamba Mentality.

In case you missed it, take an official look at the Polaroid x Nike SB Dunk Low.