Canadian luxury outerwear brand, Moose Knuckles makes its metaversal debut with the launch of the brand’s first NFT. Designed by digital artist Tiago Marinho, the 3D artwork takes the form of one of its iconic jackets and is the third chapter of the brand’s HEATMAKER project.
As well as digitizing its product, Moose Knuckles has created a conceptual short film to celebrate the opening of a new pop-up store in Beijing’s Dong’an Luxemporium. The film follows a digitized Mia Kong on a journey through the metaverse whilst sporting the new NFT jacket.
The pop-up experience will run until the end of March, showcasing the short film as well as the brand’s latest offerings. The limited-edition NFT jacket will also be available from March 5 at 11:30 a.m. CET/5:30 a.m EST for open bidding on OpenSea.