McDonald's Embeds Fast Food Into Impressionist Paintings

Asserting itself as a modern classic.

Food & Beverage
3,669 Hypes 2 Comments

From putting exercise bikes in restaurants to artist meals, McDonald’s has a history of finding creative ways of differentiating itself from other fast-food franchises. For McDonald’s latest campaign titled “Meant to be Classic,” marketing agency DDB Athens inserts the golden arches into historic impressionist paintings.

Characters in Édouard Manet‘s In the Conservatory and A Bar at the Folies-Bergère are seen holding large cokes and standing over half-eaten McNuggets, the ladies in Pierre-Auguste Renoir‘s Figures on the Beach hold McDonald’s takeaway bags as they prepare for an oceanside picnic, and Vincent Van Gogh‘s iconic self-portrait features a single bacon slice on his collar.

While the original paintings in focus are now considered masterpieces, the Parisian impressionist painters faced harsh opposition from the art community in France during the 19th century as they violated the conventional rules of academic painting. Building off this revolutionary spirit, McDonald’s asserts itself as a modern classic.

Elsewhere, take an inside look at Museum of the Future’s “Journey of the Pioneers” exhibition

Read Full Article

What to Read Next

Would You Try McDonald’s China’s Cilantro Sundae?
Food & Beverage

Would You Try McDonald’s China’s Cilantro Sundae?

Yuck or yum?

McDonald’s Surprises Fans With Return of Szechaun Sauce
Food & Beverage

McDonald’s Surprises Fans With Return of Szechaun Sauce

‘Rick and Morty’ fans rejoice.

An Ice Cream Machine Repair Company Suing McDonald’s for $900 Million USD
Food & Beverage

An Ice Cream Machine Repair Company Suing McDonald’s for $900 Million USD

Claiming that fast-food chain told its customers that their products did not work and stand as safety threats.


McDonald's Japan Goes Savory With Bacon Potato Pie Release
Food & Beverage

McDonald's Japan Goes Savory With Bacon Potato Pie Release

Fluffy potatoes mixed with onion and bacon.

An 'Elden Ring' Mod Will Let You Pause the Game
Gaming

An 'Elden Ring' Mod Will Let You Pause the Game

But you won’t be able to play online.

Colby Covington and Jorge Masvidal Get Heated at UFC 272 Press Conference
Sports

Colby Covington and Jorge Masvidal Get Heated at UFC 272 Press Conference

Watch the former friends and bitter rivals face-off.

Conway The Machine Debuts "Stressed" Music Video
Music

Conway The Machine Debuts "Stressed" Music Video

Taken from his Shady Records debut album, ‘God Don’t Make Mistakes.’

Take a First Look at the Palm Angels x Vans Sk8-Hi
Footwear

Take a First Look at the Palm Angels x Vans Sk8-Hi

The duo’s first collaborative offering.

Latest New 'Shaman King' Anime Promo Previews Final Battle
Entertainment

Latest New 'Shaman King' Anime Promo Previews Final Battle

Catch a glimpse of the action.


The adidas YEEZY BOOST 350 V2 "Oreo" is Re-Releasing
Footwear

The adidas YEEZY BOOST 350 V2 "Oreo" is Re-Releasing

The popular two-tone take returns.

Megan Thee Stallion Speaks on Equality in Hip-Hop, Honors Missy Elliott, Eve and More for Paving the Way
Music

Megan Thee Stallion Speaks on Equality in Hip-Hop, Honors Missy Elliott, Eve and More for Paving the Way

Stating that “[t]here is no Megan Thee Stallion” without these female rappers.

NIGO and Pusha T Join Forces for Kanye West Co-Produced Track "Hear Me Clearly"
Music

NIGO and Pusha T Join Forces for Kanye West Co-Produced Track "Hear Me Clearly"

The newest single from NIGO’s first album in almost 20 years, ‘I KNOW NIGO.’

Louisa Gagliardi & Yves Scherer Present Joint Exhibition at Galerie Eva Presenhuber
Art

Louisa Gagliardi & Yves Scherer Present Joint Exhibition at Galerie Eva Presenhuber

The show is on view in New York until March 5.

Doubleday & Cartwright’s ALLCITY Gallery Will Showcase the Work of Lindsey Bull
Art

Doubleday & Cartwright’s ALLCITY Gallery Will Showcase the Work of Lindsey Bull

On view at their new space in Williamsburg.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.