Kappa’s Latest Campaign Is a Celebration of Overcoming Personal Hurdles

Kappa has unveiled its “Winning Starts Within” campaign for Spring/Summer 2022, an impactful documentary series that tells the stories of five brand ambassadors, highlighting the passion and pride evoked from overcoming some of life’s most difficult challenges.

To some, winning is about coming first. To others, it’s about being able to smile. Those who have achieved their dreams will have done so with many hurdles: the pain and the passion will never be forgotten, yet the result is a pleasure like no other.

It’s these stories of pride and success that sit at the heart of “Winning Starts Within”, as Kappa looks to share these valuable displays of courage and wisdom.

Tattoos are often a marker of these personal stories, an inked message that will never leave. The process of getting a tattoo also provides a rare opportunity to open up and ‘talk’, you put all your trust into a stranger whilst discussing the meaning behind the ink.

This process is often seen as an unorthodox form of therapy, a passionate and heartfelt exchange for both parties. To illustrate this, the campaign is headed up by Brighton-based tattooist Patrick Bates, who offered a space to get tattooed and try the brand’s latest apparel.

Other ambassadors in the campaign include Yvon (singer), Mahnoor (Footballer), Tiarna (Firefighter/Aerialist) and Leo (Entrepreneur), each of which has used their own personal struggles and turned them into a positive.

Take a look at the campaign in the slideshow above and keep up-to-date with the latest Kappa collection via the brand’s webstore.

In other news, Real Madrid and Y-3 has reunited for a special anniversary collaboration.