Johnny Schwartz’s YONY Brand Offers Up a 1950’s Style “Americana” for FW22

Presenting an updated version of classic cigarette pants, jackets and cardigans.

Fashion
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Contemporary menswear brand YONY presents its modern take on Americana for Fall/Winter 2022 with sophisticated, new ease.

Johnny Schwartz – the brand’s founder and designer – worked through his latest collection using only USA-produced items, comprising a “Y” emblem letterman jacket, flannel trousers, chic loungewear and denim.

Additionally, roomy cardigan-style jackets, hoodies, cigarette pants, and graphicized sweatshirts help round out Schwartz’s FW22 offerings, all made exclusively in Los Angeles, California.

Referencing his inspirational standpoint for the brand, Schwartz shares: “YONY exists to shift menswear to a more sophisticated look while creating the most transparent and ethical supply chain possible.”

“Our clothing represents a refined take on Americana. Inspired by the ‘50s, we create clothing to modernize a look that is long lost. We challenge ourselves to design pieces that will last for years to come,” he adds.

Fans of the brand include the Utah Jazz’s Donovan Mitchell and Philadelphia 76ers’ Danny Green.

YONY’s full collection items and pricing can be found on the brand’s website.

Elsewhere in fashion, Black fashion image makers discussed representation and relationship building for HYPETALKS.

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