Goldwin Launches New Zero Impact Initiative
Utilizing sustainable materials like Brewed Protein.
Japanese ski label Goldwin has announced its all-new “Goldwin 0” initiative at Tokyo’s Rakuten Fashion Week.
The project — which consists of functional, unisex apparel — is dedicated to existing beyond catergories, labels and boreders. Designed to be more than just another capsule or collaboration, “Goldwin 0” is a continuous search for quality and timeless beauty rooted in nature, science and, of course, technology.
Designed by Julia Rodowicz and Jean-Luc Ambridge, in close collaboration with the Goldwin team in Japan and OK-RM a London-based design studio, “Goldwin 0” is about respecting traditional craft, while pushing the boundaries of the garments through technical innovation.
Tapping into the brand’s original knitwear roots, designers bring wool back to the ski slopes — a fiber that naturally regulates moisture, temperature and odor — which arrive rendered in WHOLEGARMENT, the world’s first seam-free knitwear. As the name suggests, sustainability is at the heart of “Goldwin 0”, which sees it utilize materials that have a minimal environmental impact, most notably Brewed Protein for shell jackets, denim and knitwear.
Watch the full film above and find out more via the “Goldwin 0” webstore.
In other news, NemeN has extended its research in dyeing programme for Spring/Summer 2022.
