Buffalo Wild Wings Partners With Overtime on First-Ever Merch Collab
The exclusive collection is based on the eatery’s signature sauces.
Sports media company Overtime has teamed up with the popular dining franchise Buffalo Wild Wings for the eatery’s first-ever merchandise collaboration.
Affectionately known as “B-Dubs,” the restaurant – and official sports bar of March Madness – is releasing a new limited-edition merch collection with Overtime, allowing fans to unlock an exclusive logo hoodie and T-shirt during tournament game overtimes. Each item comes in a black colorway and has the Overtime logo centered on the front side and the B-Dubs logo centered on the back.
To buffer the eatery’s range of 26 signature sauces and seasonings, each item’s front and back logos have been graphicized with a dripping sauce decal. Additionally, B-Dubs will award its Blazin’ Rewards members with free boneless wings when a game goes into overtime.
Commenting on the exclusive collaboration, Rita Patel (Chief Marketing Officer at Buffalo Wild Wings) says: “We’re thrilled to partner with Overtime to launch our first-ever merch collab that showcases what Buffalo Wild Wings is known for – our signature sauces.”
“Not only will overtime unlock this exclusive merch, but it also means free wings as we bring back Overtime Wingtime for the second straight year,” she added.
Collab items will be sold exclusively in The Overtime Shop, with the hoodie priced at $70 USD and the T-shirt priced at $40 USD. And fans can only make purchases once a game goes into overtime status.
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