Balenciaga Music Celebrates Aya Nakamura in Latest Merch Drop
Delivering a collaborative capsule alongside an Apple Music playlist.
Balenciaga Music has brought the world RuPaul merchandise and a playlist centered around the German industrial band Rammstein, but now Demna is looking to break into the world of chart-topping hits with its latest collection, this time around tapping Aya Nakamura.
The new capsule collection comprises two long-sleeve T-shirts, one being oversized and the other stretchy, as well as a standard T-shirt and a hoodie that is themed on traditional concert merchandise. Original artwork adorns each piece, notably wearing the moniker “La Nakamurance” in a Y2K theme that shines and sparkles like vintage homage T-shirts. Additionally, the piece reads “Limited Edition Merch” underneath the print of Nakamura, while Balenciaga branding works the arms in various forms alongside the artist’s signature on the rear.
Aya Nakamura might not be familiar to us all, but they are currently one of the most-watched, most-played, most-viewed, and most important French singers in Europe right now. Naturally, she has “selected a list of songs that have inspired, influenced, and enthralled her throughout her life” for Balenciaga’s playlist, which can be streamed exclusively on Apple Music.
Take a look at the campaign above — which stars real-life fans wearing the merch — and shop the collection online or in stores now.
In other news, Drake’s OVO and Playboy have dropped a capsule for SS22.
