AMBUSH® Launches First Metaverse Space, SILVER FCTRY
Portals lead to a psychedelic garden, theater, exhibition space, and projects archive.
AMBUSH® has launched the brand’s first-ever metaverse space in collaboration with American digital creative agency Active Theory. The space is titled AMBUSH® SILVER FCTRY, titled after Andy Warhol‘s creative studio Silver Factory which lead the pop art movement of the ’60s.
Users can access the space simply by visiting the website, where they are transported into a futuristic spacecraft as an avatar dressed in a spacesuit. On the sides of the lounge lie four portals that house various brand experiences including a video archive of past projects, a theater showcasing past runway shows, and an exhibition space where users can purchase both physical and digital merchandise. The final space is a psychedelic garden that seems to change throughout the day featuring a climbable beanstalk, waterfall, and flying A-logo bats.
Users can change their suit color on the right-hand corner, and a toggle-down menu hints at the introduction of skins for a later date. Visitors can also connect mics to talk to other avatars or parties, and choose between first-person, third-person, and aerial views.
Following the brand’s POW! Reboot NFT dropped earlier in February, the new POW! “GLOW IN THE DARK (GITD)” will be made available exclusively in the new metaverse space. Quantities are limited to 99 pieces.
You can now explore AMBUSH® SILVER FCTRY on mobile and computer via this site for a limited time between today and March 25. It’s recommended to register an Ethereum wallet for the full experience.
Elsewhere, Zaha Hadid Architects designs Liberland Metaverse City.