Take a Closer Look at Snoop Dogg's New Iced Out Death Row Records Chain He Wore to Super Bowl LVI
Debuted during the Super Bowl Halftime performance.
Super Bowl LVI saw some of hip-hop’s biggest stars take the stage at the halftime show.
Just days after Snoop Dogg announced that he has officially acquired Death Row Records, the D-O-Double-G unveiled new bling to mark the momentous occasion. The chain and pendant were designed by Shop GLD and took inspiration from Snoop’s 20th studio album art. Titled BODR, the album art appears to feature a dog dressed as Snoop in his iconic braids while he sits on a throne. The graphic sits between the words Death Row Records, which are emphasized by its iced-out design. BODR marks the first album under Snoop’s Death Row Records and boasts features including Nas, Wiz Khalifa and many others.
The necklace reportedly contains more than 250 grams of solid gold and over 13 carats of natural VS diamonds. Shop GLD has created jewelry for other high-profile celebrities in the past including, Cordae, Micah Parsons, Wiz Khalifa, and more. Take a look at the chain below.
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