Sneakmart Enters the Metaverse With Sneaker-Inspired 'Metakicks'

Having launched its community-led streetwear app last year, Sneakmart is now exploring the world of NFTs with its latest venture titled Metakicks.

For the first time in the metaverse, the French start-up is releasing a total of 6,250 sneaker-inspired mystery boxes. 15 unique designs have been created and split into four categories: “Epic,” “Super Rare,” “Rare” and “Normal” arriving in varying quantities depending on their rarity. Some of the digital sneakers have also been reimagined in collaboration with notable sports figures such as Didier Drogba, Marco Verratti, Kingsley Coman, plus many more. The one-of-one limited-edition Metakicks will be directly auctioned on OpenSea and include links for lucky owners to get signed jerseys, sneakers, or VIP soccer games.

As well as offering a vast selection of NFTs, Sneakmart celebrates the merging of the physical and digital world by giving participants the chance to win one of 625 physical sneakers. Ranging from Nike Dunks to YEEZY 350s, Sneakmart has also included one pair of Dior x Air Jordan 1 and four pairs of Travis Scott x Air Jordan 1 sneakers hidden inside some of the lucky mystery boxes.

Sneakmart’s Metakicks NFTs are set to launch in March. For more information and to purchase the limited-edition mystery box, check out the brand’s website.