PSG Recruits 3.PARADIS to Celebrate Hope and Unity in Sport

Following on from a recent collaboration with Stüssy, French football club Paris Saint-Germain has now unveiled a new partnership with 3.PARADIS. The wide-ranging collection is inspired by shared values of hope, unity and community, as well as a celebration of the two brands’ shared love of sport.

A signature motif throughout the collection is the flying bird, which appears across both home and away jerseys. The bird is chosen to raise awareness of the work of Le Fondation Paris Saint-Germain’s Acting for the Disabled program. The bird also appears as part of a custom P logo on sweatshirts, varsity jackets and scarves. Other stand-out pieces in the collection include PSG-branded knitwear, hoodie with Ici C’est Paradis text (a play on a PSG slogan) and a leather gilet created with an all-over football motif.

Launching the collection, Emeric Tchatchoua, Creative Director of 3.PARADIS said:

“When the gentlemen from PSG proposed to cooperate on a capsule collection, I automatically thought about opening a conversation on the undeniable power of football to provide a sense of collective hope, solidarity and aspiration within our society. Unity is one of the grass root principles of football. It builds the foundation on which the game is played. To some, football may not be on top of the list as an all-time favorite but there is no denying its power to shape a life, a city, a nation and a world. Being a fan of PSG since birth, collaborating with PSG to spread our common message and values is an honor and a very humbling experience.”

Take a look through the lookbook — shot at PSG’s Parc des Princes stadium in Paris — in the gallery above. The full collaboration is due to release in March 2022.

In other fashion news, BoTT recently partnered with Umbro for another football-inspired collection.