Harley-Davidson Recruits YEEZY Designer and Nike Veteran to Relaunch Apparel Division
Arriving as the new Creative Director and SVP of Apparel & Licensing.
Milwaukee-based Motorcycle brand Harley-Davidson has recruited Nike executive Erica Bullard as SVP of its apparel & licensing and former YEEZY designer Louise Goldin as creative director.
With vintage Harley-Davidson graphic tees and leather jackets already sought-after commodities, the new appointments look to build off the existing momentum and elevate the brand further.
Goldin is a Central Saint Martins MA graduate with her own eponymous clothing line and notably worked closely with Kanye West on starting his YEEZY line between 2011 and 2018. In her new role as creative director at Harley-Davidson, she will lead the new studio and design teams in New York and Milwaukee. “I feel a deep connection between Harley-Davidson’s design language and my own DNA as a designer. I’m inspired by the unique combination of engineering, functionality, craftsmanship and soul that lies at the heart of Harley’s iconic heritage and brand aesthetic. My goal is to work that spirit and purpose into pieces that will carry the brand forward into the future,” she said in a statement.
Bullard most recently served as Vice President and General Manager of Nike NYC and the East with over 25 years of experience at the Swoosh. “There are few brands as iconic as Harley-Davidson, a brand built on a unique combination of authenticity, adventure and self-expression. I am excited to extend the brand through apparel and invite new and existing consumers around the globe to the Harley-Davidson community,” Bullard commented when asked about her new role.
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