Estée Lauder Takes Minority Stake in Haeckels
Coming as the label celebrates its 10th anniversary.
U.K.-based skincare and fragrance label Haeckels has announced that Estée Lauder Companies has acquired a minority stake in the brand. The investment — which comes as Haeckels’ marks its 10th anniversary — will allow the label to continue its focus on sustainability, product innovation and pushing for greater transparency within the beauty industry.
Estée Lauder’s decision comes after a period of growth for Haeckels, which included the opening of a London store in 2020 and Haeckels House treatment space the following year. Additionally, the label launched a pop-up at Browns Brook Street, and earlier this year released its Indian Ocean Collection, originally developed for Maldives-based Patina resort.
Announcing the investment, Haeckels Managing Director Charlie Vickery said:
“The Estée Lauder Companies understands what we do and the love we have for it, with a shared goal to pioneer and disrupt the beauty industry. This minority investment provides us the freedom to continue with our vision and purpose. We thank The Estée Lauder Companies for their commitment to our future, and are excited to be partnering with the company, which has felt like a family since day one.”
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